It is very hard to fit the description of people who want to raise the age to 21 because my interviews have been with a variety of different people, however I would say that my customers is a women in her late 40s she is a teacher and is very passionate about helping kids. Her hobbies would be helping kids and teaching and helping the community. The car my customer drives would be like a Honda CRV that is white, and they watch shows like America’s Got Talent and Fox News. This woman has two kids and they are 13 and 15 years old.
The things I have in common with my aviator is how passionate she is about helping kids and the community. That is the only thing that I can relate to with my aviator and I believe that it’s not a coincidence because someone who is in support of raising the age to 21 and wants to help is the reason why I am doing this topic.
Hi Carly! I find your description of your customer avatar insightful despite its lack of a full exploration. I recognize and understand your difficulty in describing your prototypical customer, as there is a large variety in the type of people in your segment. I think any parents with teens or even younger children would be concerned about their children becoming addicted to tobacco, vapes, or any other substances.
ReplyDeleteHey Carly,
ReplyDeleteI think you did a great job of describing a potential customer given that your audience is so broad. This is just one example of someone who supports your cause. It makes sense that someone trying to raise the legal age would love kids and have teenagers of her own. Of course she will do anything she can to ensure the lives of her kids are safer in the future. It is good that you also have a passion for kids and helping others.