The Art of Social Media: Power Tips for Power Users, Guy Kawasaki
The overall theme of this book is the realization that social media needs to be incorporated in every business. Kawasaki goes on to say that the future generation that will be leading our businesses have grown up on social media and that social media should be used as a tool to enhance business operations. Then the book went on to talk about the ways to perfect and deciding on what to post saying that people, cookie monster, there are two ways to please people content creation and content curation. Content creation is original post, videos, blogs and content curation is content taken from other people and posting is to their page. This book connects with this class by proving that you have to be creative and look outside the box to succeed. That businesses aren’t all about tradition you have to look at new opportunities to be successful.
An exercise I would make based off this book would be to create the most catching post, it doesn’t have to be professional but what engages the most people. I think this exercise works because it shows how powerful a post is and see how much engagement a post can have. The most “aha” moment I had when I was reading this book was that Kawasaki suggested that every post is better with a picture to help readers gasp the concept.
Hey Carly,
ReplyDeleteI also read this book and I found it to be very helpful. I agree that this book demonstrates that you have to be creative to succeed. It is definitely important that you cater your posts to your audience. Not only do you do this by posting what they want to see, but also by including videos and other graphics. What i found to be most interesting was the benefits of treating your social media like a business instead of a hobby.