23A – Your Venture’s Unfair Advantage

Nov 12, 2019

1.     There is a need for this law 

V: Having an increasing number of teens vaping is a problem

R: No because the need has been adopted else where 

I: It’s very easy to copy and that’s the hope is that all states follow in suit

N: since there is a need for teens to stop vaping other businesses will eventually follow

2.     This product will increase health in teens

V: With teens dying and getting very sick from vaping of some sort there needs to be a change.

R: Since vaping like juuling haven’t been around long we don’t know the long-term effects. 

I: The service is encouraged to imitate 

N: no one is taking this law seriously 

3.     Unites the country 

V: Everyone has noticed that vaping is the new thing for teens and college students, and that vaping constantly is a serious health concern 

R: Yes, having the whole country adopt a law is big and shows unity and all states are doing it together

I: By imitating the country feels togetherness

N: This is the best alternative  

4.     Vaping companies will get smaller 

V: since vaping companies target areas that are mostly under 21, they will not get enough business for their unsafe product 

R: Not rare before vaping blew up there were far fewer smoke shops.

I: With raising the age it will eventually decrease the vaping companies 

N: Other companies can stay in business just have to think of different products because it will be a different audience.

5.     I have the need, so I see it first-hand.

V: being a college student when vaping blew up, I saw how quick they were being adopted and saw how addicting they were. 

R: This is rare since we don’t know much about the long-term effects of the products. 

I: This isn’t something that you can copy the law has to change. 

N: since there is a need for teens to stop vaping other businesses will eventually follow

6.     It will get to a point where it’s too late

V: We learned our lesson with cigarettes and don’t want to wait and let everyone get addicted and create new health problems. 

R: Its rare because we don’t know the all the health problems yet

I: By coping the law it will reduce the health problems 

N: Companies will eventually all be following this once more health problems arise.

7.     21 should be the legal age

V: this is valuable because it makes the age of consumption of bad substances a more mature choice 

R: This is rare because tobacco has also been 18 

I: Again, encourage to imitate

N: This the ideal solution

8.     It affects everyone 

V: the worth is that it will help mothers, friends, all feel healthier and safer country 

R: This is rare because it helps everyone if it affects them personally or someone they care about. 

I: It only will affect everyone if the law is copied by all states

N: since there is a need for teens to stop vaping other businesses will eventually follow

9.     The country deserves better health regulations

V: Having better health regulations is very important  

R: The is rare but not impossible because having better health regulations is ideal 

I: By raising the law health in teens will be better

N: This is best alternative than banning them completely 

10.  I know a lot of people who are users 

V: since I know people who are addicted it has a huge target on people who have never smoked tobacco with the fruity flavors.

R: companies keep coming out with new vapes to target cheaper products

I: if it is copied friends will have better health

N: it is the best solution

Overall, I think the resources that are the best are increasing health, unties the country, and the need of country. This all proved how important they are with the VRIN analysis. 

22A – Elevator Pitch No. 3

https://www.youtube.com/watch?v=LoK_z220nJM

The feedback I received last time was to be more dynmaic so I shot the video outside and tried to be use more emphasizes on words. By this time I feel like I have gotten a lot more comfortable in front of the camera so I think this project really made me go outside my comfort zone.

21A – Reading Reflection No. 2

Nov 7, 2019

The Art of Social Media: Power Tips for Power Users, Guy Kawasaki

The overall theme of this book is the realization that social media needs to be incorporated in every business. Kawasaki goes on to say that the future generation that will be leading our businesses have grown up on social media and that social media should be used as a tool to enhance business operations. Then the book went on to talk about the ways to perfect and deciding on what to post saying that people, cookie monster, there are two ways to please people content creation and content curation. Content creation is original post, videos, blogs and content curation is content taken from other people and posting is to their page. This book connects with this class by proving that you have to be creative and look outside the box to succeed. That businesses aren’t all about tradition you have to look at new opportunities to be successful. 

 An exercise I would make based off this book would be to create the most catching post, it doesn’t have to be professional but what engages the most people. I think this exercise works because it shows how powerful a post is and see how much engagement a post can have. The most “aha” moment I had when I was reading this book was that Kawasaki suggested that every post is better with a picture to help readers gasp the concept.

20A – Growing Your Social Capital

Nov 1

Jeff is my roommate’s dad and he owns a gas station and he is my domain expertise because he knows who is buying and what products they are choosing. I got his number from my roommate and was able to call him and ask question about the market. He told me that he sees a lot “younger kids” buying juuls and vapes especially in his gas station because they are only 14.85 and it’s the cheapest place in town. He also explains why he gets a lot of a younger crowd because his gas station is right across the street from a high school. This interview proved my point that vaping age needs to be raised to 21 because Jeff seeing that many teenagers buy it they are already getting addicted. 

Next I did a market domain was Stacy she is a manager at Modern Age Smoke Shop, and she is the one who is involved in what products to sell. I got in contact with her because I went to a couple smoke shops to see if I could talk to anyone and she gladly accepted. She told me puts out products that sell. She told me that she listens and marks what customers come in and ask for along with her regular customers. I thought this was interesting because she realizes a lot on customer feedback and by making her customers happy, she has been successful. 

The third and last interview was also someone who works at the gas station I go to her name is Tamera  I did this because it was hard to get into contact with suppliers so I asked her some question on how often she gets shipments and she said every Tuesday she will restock and she said that they products they always is low by Tuesday is the Juuls. She went on to say that’s how it used to be since they raised the age to 21 in Alachua country she said her stock on Juuls stays a lot more and that they are going to decrease how many they get the following week. After interviewing Tamera, she proved my point by stating that most vaping consumption is done by teenagers and once the age was raised people stopped buying. 

19A Idea Napkin #2

Nov 1

1) You. Who you are? What your talents are. What your skills and experiences are. Also: what are your aspirations? Specifically, regarding your business concept, how do you see this business (if you were to start it) playing a role in your life?

I am a full-time student who works 20 hours a week as a server and I am very dedicated to both. I am passionate and caring about anything I do. My aspiration are to run my own hair salon. To raise the age to 21 it would take up a huge part of my life for a couple years until every state raised the age. 

2) What are you offering to customers? Describe the product or service (in other words, how you'll solve customers' unmet needs). 

I am offering the country a safer and healthier place by raising the age of tobacco use to 21 all over America. This eliminates so much vape use in high schoolers and teens and hopefully decrease the use of tobacco use. 

3) Who are you offering it to? Describe, in as much detail as possible, the demographic and psychographic characteristics of your customers. Think especially of this question: what do your customers all have in common?

I think that this product has a variety of user ranging from teenage girls and boys to a 50-year-old man who is stopping cigarettes and switching to vaping. My customers all have in common that they are addicted to vaping so by raising the age to. 21 teenagers will hopefully not get addicted at such a young age and learn how bad it is before they are 21. 

 4) Why do they care? Your solution is only valuable insofar as customers believe its valuable to them. Here, explain why customers will actually pay you money to use your product or service. 

Customers already spend an outrageous amount on tobacco products to cure their addiction so I am positive that teenagers will be pleased that they don’t have to spend waste all their money into a such a dangerous product.

5) What are your core competencies? What sets you apart from everyone else? Also: what do you have that nobody else has? 

The thing that sets me apart from everyone else is how much I care about helping other people, this service I would spend a lot of time and effort not even for the money but to help make America safer place. Also, I am passionate and put my all into anything I do. 

The feedback I received previously was that I can’t banned the vape use overall, by raising the age to 21 this helps teenagers decide if they want to use tobacco by the time, they are 21 and they aren’t peer pressured. By changing the age this changed the a lot about what I wanted to say and promote, now I am focusing on helping teenagers not get addicted. 

18A Create a Customer Avatar

Oct 24, 2019

It is very hard to fit the description of people who want to raise the age to 21 because my interviews have been with a variety of different people, however I would say that my customers is a women in her late 40s she is a teacher and is very passionate about helping kids.   Her hobbies would be helping kids and teaching and helping the community. The car my customer drives would be like a Honda CRV that is white, and they watch shows like America’s Got Talent and Fox News. This woman has two kids and they are 13 and 15 years old.  

The things I have in common with my aviator is how passionate she is about helping kids and the community. That is the only thing that I can relate to with my aviator and I believe that it’s not a coincidence because someone who is in support of raising the age to 21 and wants to help is the reason why I am doing this topic.

17A Elevator Pitch #2

Oct 24, 2019

https://www.youtube.com/watch?v=cYEMV8nkcmI

The feedback I received last time was most were in favor of my effort to change the vape laws, however I realized it wouldn't be realistic to ban vapes all around. This video I changed it to were all states should change the age to buy vapes to 21. Another comment I had last time was that vaping is an alternative to people who are trying to stop so I addressed that in the video. Overall I changed the message of the video in efforts to change the law to 21 this would help teens to not get addicted.