25A – What’s Next? Submit Assignment

Nov 13, 2019

Existing Market 

1.     The next thing for the health of teens and younger adults is to raise the age to 21 to stop big companies from targeting the younger generation with fruity flavors and fun packaging. With the laws being raised it will allow for dangerous products not to be in the hands of teens to become addicted. 

2.     I interviewed three different people a friend of mine that is a vaper, a friend of mine that doesn’t vape, and a teacher in high school. After I interviewed them, I was surprised mostly by my friend who is a vaper she said that this law will help a lot of younger adults she said that she wishes this law existed already and then she wouldn’t have been addicted. She said that the next thing is to ban certain vape products. Another suggestion was to make all of the companies to go through very extensive health procedures and to let Americans know what goes in the vapes.

3.                 After the feedback I received vaping and e cigs companies need to go through health regulation and make Americans aware of what is going into the products. Vaping and the use of e-cigs have become an increasing health problem from the fact that its more accessible and are able to do it anywhere. The scary fact about being able to use it all day long is people do and that can only become a health problem and since they have not been out long, we do not know the long-term effects. So, my hope is to make the younger population aware that vaping is not any better than smoking cigarettes and that if we see our friends and loved ones do it not to encourage them and make them aware of how dangerous they are. Making the country aware that vaping is not an alternative 

I would say that this law changing the age is an incremental innovation because it is a market that already exist and is making small changes right now in some city but looking for a change in the country law.  

New Market

1.     For my new market I will be dealing with smoke shops and how they make their money and one what product sell the best. 

2.     The venture concept for a smoke shop is to market and find out what the people in your city want and products that might incise them. 

3.     I interviewed two people that go to smoke shops on a regular basis and the other is a worker at the smoke shop.  

4.           After I interviewed the two people involved in smoke shops, they explained to me that the nicotine is a big seller and that’s why a lot of people come in on a regular basis. The one that surprised me was since the age of buying nicotine has increase to 21 buyers have found an alternative and can buy CBD wraps since there is no tobacco in them. 

24A – Venture Concept No. 1

Nov 13, 2019

Opportunity

The is no denying the increase of smokers vaping and using e-cigs especially with vaping companies targeting teens and young college students. The opportunity is to raise the age of smoking tobacco all of the United States to the age of 21 to prevent health issues and stop the younger population from using them. The is for sure a need to stop the use of vaping by increase the age with teens becoming very sick and others have died from some sort of electric vape. The people who have the need to raise the age is parents of vapers and teachers who see how addicted they are and how quickly they have become popular. The environmental factors that have made vaping how big it is, is how the vaping companies are targeting and making them for. Vaping companies know where to shops and know how to make fruity flavors that will attract the younger crowd with a sleek look. The results were a huge increase in vaping in the younger population who have never been addicted to tobacco. The market is targeting young college students there are over 25 vape shops in Gainesville alone so by raising the age there will be no need for all of those shops. 

            Customers now in areas that aren’t raised to 21 are still promoting and addictive device to young adults and are enabling them to be addicted. Vaping companies make so much money on making their product so addictive that’s how they are making so much money. By making the age 21 vaping companies will be stopped from their terrible products. The customers who have been using vapes and tobacco products that are under 21 will have to stop smoking or find it on black market. This opportunity is very big because it will make a difference in the country making us feel united and health regulations will be better. The window opportunity is going to be open until something bad happens which is inevitable because sicknesses are already arising so it better to make this change before it is too late. 

Innovation

The way raising the age to 21 on tobacco products works is all states will adopt this law and we will make history as a country. We as students learn about prohibition and all the other important laws that were changed to make a difference and right now is our time to make that difference. Vaping and the use of e-cigs have become an increasing health problem from the fact that its more accessible and are able to do it anywhere. The scary fact about being able to use it all day long is people do and that can only become a health problem and since they have not been out long, we do not know the long-term effects. So, my hope is to make the younger population aware that vaping is not any better than smoking cigarettes and that if we see our friends and loved ones do it not to encourage them and make them aware of how dangerous they are. Making the country aware that vaping is not an alternative 

I would say that this law changing the age is an incremental innovation because it is a market that already exist and is making small changes right now in some city but looking for a change in the country law.  

Venture Concept 

The reasoning behind the push for raising the law is the overall health of American especially worrying about teens and younger adults. I don’t think this law will be hard to pass because it is already getting passed in some cities, like Gainesville, we just have to make aware of how successful the cities are doing with the age being raised. Competitors are vaping companies that are competing to make the next product to that will blow up and be the new rage. Once the age is raised, they are going to lose a lot of business because they will be losing the customer base from the age of 18-20 which doesn’t seem like that much of an impact. Even though that 2 years being changed doesn’t seem like that much of a loss for vaping businesses it will impact their business a lot because that is the audience they are targeting. Once the laws are changed to 21 all of the United States will have to enforce the laws and make sure vaping shops are too. 

The three minor elements

The secret sauce that I have is the passionate and the unity of the country. Having the law being raised will allow Americans to feel that their health is main concern that the government has, and right now is a good time to make a change. 

After the law is raised, I want to see how that change has affected the population and see if vaping dies out or if younger adults just find different ways to access tobacco products. 

In five years, I see that teenagers that are addicted to tobacco products will have decrease dramatically and that vaping companies will go out of business. If smoker is decreased among teens and younger adults I will feel very successful about how the opportunity has developed and achieved. 

23A – Your Venture’s Unfair Advantage

Nov 12, 2019

1.     There is a need for this law 

V: Having an increasing number of teens vaping is a problem

R: No because the need has been adopted else where 

I: It’s very easy to copy and that’s the hope is that all states follow in suit

N: since there is a need for teens to stop vaping other businesses will eventually follow

2.     This product will increase health in teens

V: With teens dying and getting very sick from vaping of some sort there needs to be a change.

R: Since vaping like juuling haven’t been around long we don’t know the long-term effects. 

I: The service is encouraged to imitate 

N: no one is taking this law seriously 

3.     Unites the country 

V: Everyone has noticed that vaping is the new thing for teens and college students, and that vaping constantly is a serious health concern 

R: Yes, having the whole country adopt a law is big and shows unity and all states are doing it together

I: By imitating the country feels togetherness

N: This is the best alternative  

4.     Vaping companies will get smaller 

V: since vaping companies target areas that are mostly under 21, they will not get enough business for their unsafe product 

R: Not rare before vaping blew up there were far fewer smoke shops.

I: With raising the age it will eventually decrease the vaping companies 

N: Other companies can stay in business just have to think of different products because it will be a different audience.

5.     I have the need, so I see it first-hand.

V: being a college student when vaping blew up, I saw how quick they were being adopted and saw how addicting they were. 

R: This is rare since we don’t know much about the long-term effects of the products. 

I: This isn’t something that you can copy the law has to change. 

N: since there is a need for teens to stop vaping other businesses will eventually follow

6.     It will get to a point where it’s too late

V: We learned our lesson with cigarettes and don’t want to wait and let everyone get addicted and create new health problems. 

R: Its rare because we don’t know the all the health problems yet

I: By coping the law it will reduce the health problems 

N: Companies will eventually all be following this once more health problems arise.

7.     21 should be the legal age

V: this is valuable because it makes the age of consumption of bad substances a more mature choice 

R: This is rare because tobacco has also been 18 

I: Again, encourage to imitate

N: This the ideal solution

8.     It affects everyone 

V: the worth is that it will help mothers, friends, all feel healthier and safer country 

R: This is rare because it helps everyone if it affects them personally or someone they care about. 

I: It only will affect everyone if the law is copied by all states

N: since there is a need for teens to stop vaping other businesses will eventually follow

9.     The country deserves better health regulations

V: Having better health regulations is very important  

R: The is rare but not impossible because having better health regulations is ideal 

I: By raising the law health in teens will be better

N: This is best alternative than banning them completely 

10.  I know a lot of people who are users 

V: since I know people who are addicted it has a huge target on people who have never smoked tobacco with the fruity flavors.

R: companies keep coming out with new vapes to target cheaper products

I: if it is copied friends will have better health

N: it is the best solution

Overall, I think the resources that are the best are increasing health, unties the country, and the need of country. This all proved how important they are with the VRIN analysis. 

22A – Elevator Pitch No. 3

https://www.youtube.com/watch?v=LoK_z220nJM

The feedback I received last time was to be more dynmaic so I shot the video outside and tried to be use more emphasizes on words. By this time I feel like I have gotten a lot more comfortable in front of the camera so I think this project really made me go outside my comfort zone.

21A – Reading Reflection No. 2

Nov 7, 2019

The Art of Social Media: Power Tips for Power Users, Guy Kawasaki

The overall theme of this book is the realization that social media needs to be incorporated in every business. Kawasaki goes on to say that the future generation that will be leading our businesses have grown up on social media and that social media should be used as a tool to enhance business operations. Then the book went on to talk about the ways to perfect and deciding on what to post saying that people, cookie monster, there are two ways to please people content creation and content curation. Content creation is original post, videos, blogs and content curation is content taken from other people and posting is to their page. This book connects with this class by proving that you have to be creative and look outside the box to succeed. That businesses aren’t all about tradition you have to look at new opportunities to be successful. 

 An exercise I would make based off this book would be to create the most catching post, it doesn’t have to be professional but what engages the most people. I think this exercise works because it shows how powerful a post is and see how much engagement a post can have. The most “aha” moment I had when I was reading this book was that Kawasaki suggested that every post is better with a picture to help readers gasp the concept.

20A – Growing Your Social Capital

Nov 1

Jeff is my roommate’s dad and he owns a gas station and he is my domain expertise because he knows who is buying and what products they are choosing. I got his number from my roommate and was able to call him and ask question about the market. He told me that he sees a lot “younger kids” buying juuls and vapes especially in his gas station because they are only 14.85 and it’s the cheapest place in town. He also explains why he gets a lot of a younger crowd because his gas station is right across the street from a high school. This interview proved my point that vaping age needs to be raised to 21 because Jeff seeing that many teenagers buy it they are already getting addicted. 

Next I did a market domain was Stacy she is a manager at Modern Age Smoke Shop, and she is the one who is involved in what products to sell. I got in contact with her because I went to a couple smoke shops to see if I could talk to anyone and she gladly accepted. She told me puts out products that sell. She told me that she listens and marks what customers come in and ask for along with her regular customers. I thought this was interesting because she realizes a lot on customer feedback and by making her customers happy, she has been successful. 

The third and last interview was also someone who works at the gas station I go to her name is Tamera  I did this because it was hard to get into contact with suppliers so I asked her some question on how often she gets shipments and she said every Tuesday she will restock and she said that they products they always is low by Tuesday is the Juuls. She went on to say that’s how it used to be since they raised the age to 21 in Alachua country she said her stock on Juuls stays a lot more and that they are going to decrease how many they get the following week. After interviewing Tamera, she proved my point by stating that most vaping consumption is done by teenagers and once the age was raised people stopped buying. 

19A Idea Napkin #2

Nov 1

1) You. Who you are? What your talents are. What your skills and experiences are. Also: what are your aspirations? Specifically, regarding your business concept, how do you see this business (if you were to start it) playing a role in your life?

I am a full-time student who works 20 hours a week as a server and I am very dedicated to both. I am passionate and caring about anything I do. My aspiration are to run my own hair salon. To raise the age to 21 it would take up a huge part of my life for a couple years until every state raised the age. 

2) What are you offering to customers? Describe the product or service (in other words, how you'll solve customers' unmet needs). 

I am offering the country a safer and healthier place by raising the age of tobacco use to 21 all over America. This eliminates so much vape use in high schoolers and teens and hopefully decrease the use of tobacco use. 

3) Who are you offering it to? Describe, in as much detail as possible, the demographic and psychographic characteristics of your customers. Think especially of this question: what do your customers all have in common?

I think that this product has a variety of user ranging from teenage girls and boys to a 50-year-old man who is stopping cigarettes and switching to vaping. My customers all have in common that they are addicted to vaping so by raising the age to. 21 teenagers will hopefully not get addicted at such a young age and learn how bad it is before they are 21. 

 4) Why do they care? Your solution is only valuable insofar as customers believe its valuable to them. Here, explain why customers will actually pay you money to use your product or service. 

Customers already spend an outrageous amount on tobacco products to cure their addiction so I am positive that teenagers will be pleased that they don’t have to spend waste all their money into a such a dangerous product.

5) What are your core competencies? What sets you apart from everyone else? Also: what do you have that nobody else has? 

The thing that sets me apart from everyone else is how much I care about helping other people, this service I would spend a lot of time and effort not even for the money but to help make America safer place. Also, I am passionate and put my all into anything I do. 

The feedback I received previously was that I can’t banned the vape use overall, by raising the age to 21 this helps teenagers decide if they want to use tobacco by the time, they are 21 and they aren’t peer pressured. By changing the age this changed the a lot about what I wanted to say and promote, now I am focusing on helping teenagers not get addicted.